Sector: retail, HoReCa and FMCG

Objective

Create memorable, emotionally engaging brand content that strengthens recognition of the supermarket chain.

Concept

An animated brand video featuring a chef mascot in the leading role. The case was developed as a complete advertising video in the format of a short music clip.

Execution

• Lip sync
• Mascot animation
• A storyline set inside the store
• An original song created in the brand’s style

Video Link

https://drive.google.com/file/d/1HXZMao-RQqJFuLtfine_vUHBydTrBK-f/view?usp=drive_link